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Books by Michael J. Worth:
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LEADING THE CAMPAIGN:
"Leading the Campaign belongs on the desk of every campus leader considering or undertaking a comprehensive fundraising campaign. Mike Worth relies on his deep experience as a fundraiser and scholar to bring exceptional clarity to every aspect of the campaign, from goal-setting and gift acceptance policies to communication and stewardship."—John Lippincott, president, Council for Advancement and Support of Education
The ability to lead a campaign is essential to success for today's college or university president. And campaign experience at some level is generally now a prerequisite credential for presidential candidates, as well as deans and other academic leaders, on both public and private campuses.
This book discusses fundamental campaign principles, but is not intended as a how-to guide. Rather, its emphasis is on the strategic decisions that a campaign requires and on campaign leadership. It will be of interest to trustees, advancement professionals, and others concerned with the future of colleges and universities. But, consistent with its sponsorship by the American Council on Education, it emphasizes the campaign leadership of presidents.
TO ORDER: Rowman & Littlefield
SOUNDING BOARDS:
Advisory Councils in Higher Education
Association of Governing Boards, 2008
“Orchestrating the extension of advice and counsel beyond the governing board of an institution requires a deft hand, keen sense of purpose, and a willingness to fine-tune results in order to successfully serve the university and its various components. Until now, little has been written on the prevalence and purposes of the chorus of volunteers who contribute to American higher education in this measure.
In this groundbreaking new work, Michael J. Worth renders visible these often overlooked constituencies, building on a survey of over 400 presidents and deans from independent and public institutions and highlighting the composition, purposes, management, and working practices of external advisory councils in higher education.
Presidents, deans, provosts, leaders of professional schools, fundraisers, and board members all will benefit from the reasoned discussion of current practices surrounding these critical links beyond the campus.”
TO ORDER: AGB
NEW STRATEGIES FOR EDUCATIONAL FUND RAISING
Greenwood Publishing (American Council on Education Series), 2002
[Winner of the 2003 John Grenzebach Award for Published Research in Philanthropy, awarded by the Council for Advancement and Support of Education]
From the publisher's website:
"In this sequel to the highly respected and practical 1993 book on fund raising, Worth and his group of authoritative contributors cover areas that did not even exist in this field in 1993, including the concepts of "principal gifts" and "benchmarking." They adapt strategies from Worth's earlier book and introduce many new ones to meet current challenges and take advantage of new opportunities. Comprising 31 chapters divided into ten logical parts, the authors provide a complete picture of this field, which is so important to leaders in higher education. Beginning with a strong base of knowledge, the authors then discuss topics ranging from raising funds from individuals; creating the campaign (accounting, long-range planning, leadership, the mission, kickoff); corporate and foundation support; traditions of giving; managing and supporting development programs; ethical concerns; and trends for the future."
TO VIEW AND TO ORDER: GOOGLE BOOKS
SECURING THE FUTURE
A Fund-Raising Guide for Boards of Independent Colleges and Universities
[Winner of the 2006 H.S. Warwick Award, presented by the Council for Advancement and Support of Education]
From the publisher's website:
"Securing the Future is an exciting practical guide for trustees, development committees, presidents, and chief advancement officers who seek to enhance the effectiveness of their important fund raising partnerships."
TO ORDER: AGB
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